adfellows is an 8-month fellowship program that rotates through different roles in the best companies within the marketing and advertising industry.
Role: Art Director and Designer
Copywriter: Karen de la Cruz Bolipata
adfellows is the first and only industry fellowship program dedicated to increasing diversity in the marketing and advertising industry. They kick off their careers by gaining valuable real-world experience and getting mentorship from the best minds in the industry. While the program has been successful to-date, there is potential to drive further awareness and understanding.
The ask was to create a campaign with a recognizable visual approach and consistent communication.